Product Leader · AI Integration & Automation
Muhamad Muslih
Driving product-led growth across banking, fintech, mobility, SaaS & automotive
13+ years turning complex problems into scalable products — and building the AI & automation that makes lean teams punch above their size.
Building products that move industries forward.
I'm a Product Leader with 13+ years across banking, fintech, mobility, SaaS, and automotive. Currently at ALVA Auto — Indonesia's leading EV company — driving product strategy for digital sales, CRM, and customer experience.
My approach pairs deep product thinking with hands-on AI integration. I don't just manage roadmaps — I build automation systems, design data pipelines, and ship solutions that deliver measurable impact from day one. Earlier, I built products at Citibank, Mekari, OVO, and other leading companies across Southeast Asia.
AI & Automation
Integrating AI to eliminate manual work and unlock data-driven decisions.
Product-Led Growth
Products that drive acquisition, activation, and retention at scale.
Digital Transformation
Modernizing legacy systems and processes for speed and efficiency.
CRM & Sales Ops
Systems that connect marketing, sales, and customer success.
Key results
Selected work
Battery-as-a-Service Platform
Challenge. High upfront battery cost was the main barrier to mainstream EV adoption in Indonesia.
Solution. Designed and launched a Battery-as-a-Service model separating vehicle and battery ownership.
Result. BaaS became 50% of all B2C sales within 3 months, reshaping ALVA's sales model.
AI-Powered Business Automation Suite
Challenge. Teams spent 2+ hours daily on manual reporting, data consolidation, and repetitive ops.
Solution. Built an end-to-end automation suite using AI and workflow orchestration across reporting and pipelines.
Result. Eliminated 2+ hours of manual work per person daily, freeing capacity for strategic work.
CRM & Sales Growth Engine
Challenge. Dealers operated independently across cities — no unified lead management or sales visibility.
Solution. Deployed a centralized CRM with automated lead assignment and real-time dashboards network-wide.
Result. 70% adoption, +25% sales productivity, and full pipeline visibility for the first time.
Real-Time Sales Intelligence Dashboard
Challenge. Leaders relied on weekly manual reports that were often outdated by the time they arrived.
Solution. Built a real-time dashboard with WhatsApp nurturing automation and live engagement metrics.
Result. +25% lead engagement and +5% closure, with instant visibility for decision-making.
Aidia — AI & Digital Automation Studio
Challenge. Indonesian SMEs lack access to AI automation — stuck with manual service, repetitive entry, no after-hours coverage.
Solution. Founded Aidia, engineering AI agents for businesses — customer inquiries, lead capture, CRM, workflow automation, and AI brand presence.
Result. Built and deployed AI agents, automated reporting pipelines, and integrated multi-channel workflows within days.
How I work
Discover & Define
Deep-dive into your context, pain points, and opportunities. Map stakeholders, understand constraints, define success metrics.
Strategy & Prioritize
Translate insight into a focused roadmap. Prioritize ruthlessly by impact vs. effort, aligning vision with business goals.
Build & Iterate
Sprint-based execution with rapid prototyping and continuous feedback. Ship early, learn fast, iterate to fit.
Measure & Scale
Data-driven validation at every step. Track KPIs, run experiments, scale what works — automate the rest.
Work with me
Flexible engagement models designed for impact. Every engagement starts with a free discovery call.
AI for Your Business
A focused engagement to identify and implement AI automation opportunities in your business. Powered by Aidia.
- AI opportunity audit & prioritization
- 1–2 automation workflows deployed
- Integration with your tools (CRM, Sheets, Slack…)
- Documentation & team handoff
Best for teams drowning in manual, repetitive work.
Start a ConversationProduct in a Box
End-to-end product strategy and execution for a specific initiative — from discovery to launched MVP.
- Stakeholder interviews & problem framing
- Product strategy & roadmap
- MVP spec with wireframes
- Sprint execution & launch support
- KPI framework & measurement plan
Best for teams launching a new product or feature.
Start a ConversationCareer journey
Education & recognition
Education
- Master of Management President University · ongoing
- B.Sc. in Information Systems President University · 2014
Fellowships & awards
- IATSS Forum Fellow Japan · 2024
- YSEALI AI FutureMakers U.S. Dept of State · 2025
- YSEALI Networking Fund U.S. Dept of State · 2025
- Extra Miles Award Citibank · 2016
Certifications
- Professional Scrum Product Owner Scrum.org
- Professional Scrum Master Scrum.org
- Growth Product Manager Udacity
- AI for Leaders Microsoft / LinkedIn
Let's build something that scales.
Open to product leadership, AI & automation engagements, and a good conversation.